Ferocious beard butter is made with quality ingredients that are blended to a silky smooth texture. In hand emulsification is excellent. The butter provides excellent conditioning that leaves the beard feeling extremely soft while at the same time providing a light to medium hold. Definitely a premium butter that I would recommend to anyone. Shea butter is a common ingredient in most butters, but Aloe Vera and Lanolin are not. Ferocious butter contains all three and they are superior choices for facial skin and beard health. Choose a "flavor" of your liking and butter up!