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Shipping to the U.K. - Customs Taxes Are a Real Drag!

Recently I conducted a shipping experiment with my friend Bilal Ali Malik.  Bilal resides in the United Kingdom, and he runs a kick ass beard oil company called Manly Beard Oil (  We will periodically share ideas, philosophies, and of COURSE amazing beard products with each other.

My company, Ferocious Beard Company (, is a US firm that ships to the U.K. as well as other countries and occasionally, some customers will notify us that they have been asked to pay a customs charge in order to release our products.  So I asked Bilal if he would assist me by helping to document the fee if it occurs in order that we could provide accurate info about this to our customers.  I packed up a standard Combo order consisting of a 1 oz Black Java Beard Oil and a 2 oz Woodsman Beard Balm with a retail cost of $29.50 USD. Normally Ferocious offers a flat USPS customer shipping rate of $12 to the U.K. which is less expensive than many of our competitors, so that realistically would have brought the total value of the order to $41.50.  But since this was an experiment, I captured just the $29.50 value of the product itself, and Ferocious picked up the shipping charge which actually came to $13.30 (the normal USPS flat rate charge for packages 8 oz or less going to Europe or the U.K.).  Yes, we take a slight shipping loss on International shipments.

On the afternoon of November 12, 2018 I dropped the test package off at the Post Office in Southlake, TX, and we both waited patiently....4781 miles from each other...until...

6:31am CT on November 20, 2018, I received a message from Bilal "What shall we do about this"?  Ah...the package had arrived in the U.K. and he had received notification that it was ready to pick up, but first he had to pay a tax.  Here's what we found:

The tax on a $29.95 (£ 23.42) package from the US came to $17.76 (£ 13.89 as of this writing), which included a $10.23 (£ 8.00) Royal Mail "handling fee".  After calculating all this out and subtracting the handling fee, we determined that the actual tax assessed was 25% of the value of the order.

The reason I wanted to capture this information is so that we could give accurate information to our U.K. Customers about how much they could typically expect to pay if ordering products from companies in the United States.  I personally think that the 25% tax is very high, and there does not appear to be a legal way to avoid the mandatory £ 8.00 handling fee imposed.

Ferocious is always thinking about ways to make it up to our customers, and we've got some ideas in the pipeline.  Everything from opening a distribution center in the U.K. to providing a code to use for future purchases in the amount of the fee imposed.  We'll keep you posted on any ideas we come up with.

Be Ferocious!

Next article When there's a negative review, something IS wrong! How it's handled is what defines the company.
★ Ferocious Reviews

Here's What Our Customers Say...

281 reviews
A favorite!

Quickly became one of my absolute favorite scents! Love this stuff.

Love it

Great wash! Works very well

Got Beard

If you've got a beard you need this product. Amazing and smells good too.

Savage Scent is a must!

Bought Savage scented oil and balm for my husband as he was running low. He absolutely loves this scent. It's a manly scent of cherry and tobacco that's just the right amount of lasting scent. I have even applied to my locks because it smells wonderful and treats all types of hair with nourishment. I know why this is Nate's best seller and we will continue to purchase not only for the amazing scent, but because it is a terrific product that helps tame flyaways and nourishes the skin beneath!

Love it

Smells amazing it's not all greasy like most beard oils I've come across and makes my beard look and feel like a million bucks

Thank you so much for your review on our Fruity Loopz Beard Oil! We take great care to make sure that our products work well in your beard, and really appreciate seeing that our dedication to this concept is recognized by our customers. We appreciate your business!